Wednesday, February 4, 2009

STOCK - STOCK - STOCK ?!

It is this writers opinion that although stock has taken a place in the history of our industry it has not been without its problems.  Personally I think the "lifestyle" aspects and attention to the basic elements of composition can serve newcomers well, but also be a bit confusing in that quite frankly there is a portion of crap out there.  I do agree (thankfully) with the optimistic photogs out there that are starting to feel a turn in advertisers needs for producing quality imagery ad utilizing the creative aspects and vision of the photographer they hired once upon a time.
Finally recognizing and appreciating the efforts and point of view of our industries artistic force.
The days of editing down a shoot of 500-1,000 images down to the one or two worthy of the post work and producing required to make images that are not just OK or adequate - they are sensational.  Could we get back to where we once were?  Have we learned anything from this brief (or not so brief) hiatus.  Who knows for sure - I am hopeful that better days are to come.

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