“The stylization is so dependant on the lighting,” Bradley explains. “It's exaggerated, but building on tones that are all there in the way the image was lit. Tonality and mood come 80% from lighting, 20% from post. Color comes from precisely defined palettes for wardrobe and set design, with overall tweaks to enhance mood applied in post. The look would be impossible without very controlled, deliberate lighting shot in-camera. All things equal, I prefer to capture as much as possible in-camera because it's more efficient and avoids a lot of complications. My hair and makeup team knows to make things as finished as possible in-camera; we never rely on a fix-it-in-post mentality. Post is for taking something to new heights in ways the camera cannot, not for correcting photographic mistakes.”
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